Ever wonder why more impressions of certain sites and links to your most searched terms come up “Organically” more than others, when you are searching for a particular item or service online? Let’s start with a few tips that 225 million retailers are adapting to in 2016. A factor that Google considers when ranking web pages is latent semantic indexing, LSI is an indexing and retrieval technique that uses a mathematical formula to identify patterns in any given paragraph of text. The search engines crawl the content of a web page to identify and collate related words. LSI finds synonyms for keywords and can improve your search rankings when you help Google understand the topic. For example, when you say apple in your content that could mean 1 of 2 things to Google a. a fruit or b. Apple founded by Steve Jobs, so using content that relates to the exact meaning of the words you are using in a search will tell the bots how to index your content based on your intent. Bulletproof your search strategy with the experts in content and search optimization at BDA, and see your successful search strategy’s soar. Our team of content experts will research all of the top performing words in your industry and use our proven strategies to deliver the consistently top-ranked results for your campaigns. Go to firstname.lastname@example.org, or give us a call at 877-299-2699 to find out more.
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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.