With today’s fast paced environment, many of us are receiving our daily news flash by asking Alexa, or simply swiping our phone. Possibly you are reading the tweets from the White house on twitter, or picking up the news feed on Facebook. Today you may be reading your news on NY TIMES, or LATimes.com. Let’s embrace our mobile society, and socially engage. We need information quickly, accurately and now! In first quarter 2017 over 40 billion App downloads worldwide delivered everything from where to rent your next apartment, to buy your furniture, order your groceries and our favorite: WAG to instantly walk your dog. How do you as an advertiser capitalize on this wave?
Recently one of our clients launched an app, that previews what a piece of their furniture, will look like in your home. The app allows you to view the item by uploading a photo of the room you would consider buying that sofa or love seat for, and then allows you to purchase the item instantly on the app. This addition to their online media increased e-commerce purchases by over 300% ytd. BDA’s development team makes it easy for you to get the marketing ROI reporting you need on the BDA Digital Mobile App. With a swipe you can view all of your websites analytics, adword clicks and conversions and social media performance including likes, friends and followers.
You can even view your call reports. You can track when and what zip code your direct mail was delivered. You can even instantly message our team from your Android orApple device. We invite you to preview a few of the unique advantages and to receive a demo by clicking http://bdamobile.com. To view real time reporting instantly with a swipe on your favorite mobile device. Track and see measurable, sustainable successful results on all of your campaigns, both digital and traditional.
CLICK, SELL and Grow! Online sales have grown– between 7 and 10 percent per month, from November 2016. No doubt this trend does appear to be eating into brick-and-mortar sales. The Census Bureau’s monthly retail sales report shows transactions at non-store retailers were up 11.9 percent over the year, while department store sales were down 6.4 percent. Sales at sporting goods, hobby, book and music stores were down 1.4 percent, while electronics and appliance stores saw a 3.8 percent cut. A recent consumer report shared that nearly 80 percent of Americans do at least some shopping on the internet, with 43 percent shopping online “weekly” or “a few times a month.” Many more of which are purchasing, directly through social media platforms that had engaged in any type of online purchasing behavior 16 years ago.”
We recently analyzed a retail client’s site, and they asked us to research their 5 top competitors that moved to e-commerce 2 to 3 years ago, and focus on rebuilding their site to include sales online. In addition, the client also asked us to redesign their brands messaging and create an entirely new campaign in which for them to progress into digital marketing of their products, and services. We were able to bring their brands online to successfully compete in their industry and boost traffic and sales for both in store and online sales. As e-commerce continues to take share from physical retail, it seems that brick-and-mortar chains with strong e-commerce operations will be the best-positioned forthe future. A prime example is the acquisition of Whole Foods by Amazon.
BDA digital’s online marketing experience coupled with our over 30 years of traditional media campaign successes, can insure your business marketing objectives are producing the results that far exceeds your expectations. Give us a call and find out how at 877-299-2699.
Stay connected at bdadigital.com Instagram and bdadigital.com twitter to learn more about marketing consistently above trend. Next Issue we feature Remarketing strategies from your PPC campaigns and how utilizing map search optimization techniques can significantly increase traffic to your site.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.