Q. Ever ponder “why?” when you search a site you suddenly receive ads on your Facebook feed or on top of your inbox when checking email?
BDA. Simple it is AI – Artificial Intelligence. Search engine technology gives shoppers control of their purchase path so, it’s important to optimize your media, both for relevance to the online shopper and to add value to how your brand is perceived by consumers. For example, one of our auto insurance clients used IBM Watson to measure click data and our SEO team installed criteria to serve only relevant ads out to people shopping for auto insurance, vs those that were shopping for homeowner’s policy rates. Some customers spent more than others on their site, therefore a higher conversion value was added. Understanding that can mean the difference between paying to acquire profitable customers and paying to acquire the customers your competition didn’t want.
BDA’s artificial intelligence tools use users’ clickstream data as part of an opt-in panel to learn more about your prospective customer’s behavior. Below is a channel set for using Artificial Intelligence for sales forecasting and monitoring eCommerce purchasing.
Our team uses this technology to speed up the delivery of programmatic ad delivery, reaching your exact customer, at the exact time they are searching for your product and service.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.