Making the Traditional Marketing Transition into Measurable Digital Advertising

  • December 21, 2018
  • Blog
1 Comment

Billions of dollars in 2018 were transitioned from Television, Radio, Print and Direct Mail to digital advertising. This seismic shift in the way we approach our potential customers places more control in their hands when it comes to how they consume their advertising.

Artificial intelligence and virtual reality are fast becoming the norm in major marketing campaigns and it can sometimes feel as though everything is evolving too quickly to keep pace with. The pros at BDA digital have a solid understanding of how these metrics can be used to enhance your marketing strategy and build brand awareness. Successful tracking is not possible with traditional advertising, though it could be comparable to TV viewings and ratings, or the number of newspapers sold. Today, there’s much more accurate tracking and reporting available, which leaves room for creating highly targeted ad campaigns.

The days of loud TV commercials being profitable are becoming a thing of the past as consumers develop more and more control over their social media streams. Our team of specialists can guide you through the rise of this type of consumer behavior. Our SEO and Creative account managers utilize a strategy which combines online and offline marketing techniques. Businesses these days are turning to digital marketing out of necessity, but that doesn’t mean traditional marketing is dead. Here are a few reasons in which the top 10 traditional media advertisers in the US are moving most of their budgets into digital.

  • More Leads with Less Cost: Back in the day, large corporations would spend millions a year in advertising and for the most part that was limited to local or national targets. Now we can reach a global audience with a portion of that budget.
  • Next-Level Audience Engagement: Today there are more and more opportunities to interact with audiences from any location, with sophisticated social marketing & personal messaging techniques such as chatbots to interact with site visitors.
  • Real-Time Tracking Means Better Targeting: Technology today allows marketers to track and analyze both historical and real-time data. This lets you know how effective a given campaign is against your overall ROI. In traditional marketing, there is no way of doing this accurately. You can use this data to target your audience in a much more precise way than ever before, BDA’s Artificial Intelligence delivers accurate, measurable reporting.

Make 2019 the Best Year ever with the team that has the traditional media experience and is proven Successful in transitioning creative, copywriting, media buying and the digital space.

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    BDA Digital helped us with our campaign so that we could reach the specific type of clients we needed to. We are targeting an audience of people that want to help out non-profits but, have fun doing it. BDA Digital worked with us to do just that.

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