Why did Google make the decision to turn all search to Mobile, thereby discontinuing the Desktop sidebar Pay per click advertising opportunities? Many of the clients, are contemplating this for lack of better terms, “ To make more money and drive click costs up for Page 1.” Moreover to charge premium dollars for the TOP 4 spots above the FOLD on the (SERP) Search Engine Report Page, for all the NON-Geeks. However there is 1 slight positive change if you have noticed there are more organic results, at least 8 to 9, under the paid ads, and of course 3 more paid opportunities remain on the bottom of the page. A good strategy would to be to push for organic and take a page 2 or the lower PPC position.
This blended search approach will win clicks and conversions. Also now all ads can have a call out extension, site link extension, and local extension. Remember that 79% of all search queries are performed on mobile, which never displayed the sidebar listings, on tablets and smart phones. We recently analyzed a clients PPC campaign and found that through our customized reporting tools much of their traffic and almost 60 percent of their clicks were coming in as a result of their SEO and Organic listings.
Though they had a very frugal budget for PPC, we were able to get them better overall performance on their bottom of page and page 2 paid ads, and pushed many of the organic listings closer to the top on all 3 of the first pages relevant to their search results. Another important factor is to keep pushing for positive reviews in which the Search Engines, serve inevitably even though you may not have 100% 5 stars, the impact on the user when searching is very powerful. Spend money wisely and use the most targeted and cost effective form of advertising. Turn your most valuable potential customers into loyal customers. Our team of professionals will help you to re-engage users who have expressed an interest by developing a strategy that will exceed your expectations.
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About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.