Q. How can I integrate Instagram into my Digital Marketing as a retailer?
BDA. A home furnishings and decor merchant has a truly innovative Instagram strategy. Let’s just say their photos aren’t just photos.
Instagram gives companies an opportunity to show their followers a more intimate side of the brand, lifting the curtain on the business to show off the employees and events that make the organization what it is. For this client, however, Instagram isn’t just a culture play — it’s a purchase page.
We use Instagram’s product tags, by taking some of the client’s prettiest home interior shots on Instagram and tag them with product and price labels. It’s a digital marketing campaign that shows people exactly how much each item in the photo costs, helping generate buyers right from their Instagram account.
Q. Is this referred to as earned media?
BDA. Quite simply, earned media refers to the exposure you’ve earned through word-of-mouth. Whether that’s content you’ve distributed on other websites (e.g., guest posts), Networking you’ve been doing, or the customer experience you’ve delivered, earned media is the recognition you receive as a result. You can earn media by getting press mentions, positive reviews, and by other people sharing your content on social media. Whether your sales come from Paid or Earned media our experts in content development, and our creative teams work hand in hand to deliver the message that will drive your sales and profits to the next level.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.