Q . Why Should I advertise my product off my e-commerce site both on Google Shopping and Amazon sponsored products?
BDA.– While both Google Shopping ads and Amazon Sponsored Products show a product image, title, price, and rating, Google Shopping ads cannot be controlled with keywords. Google decides what to display based on product information provided by the advertiser via a product data feed. Sponsored Products are keyword or product attribute targeted and function with an auction-based pricing model.
Amazon Sponsored Products are available to third-party sellers and first-party vendors on Amazon and the ads show up exclusively on Amazon, in search results or on product detail pages. Google Shopping ads are available to advertisers with their own e-commerce website and can show up across Google search, Google images, YouTube, and Gmail.
Google Shopping ads bring consumers directly to the advertiser’s own website, while Sponsored Products bring consumers to a specific item’s product detail page.
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