Every day is Black Friday or Cyber Monday with paid search advertising sales via Google Ads and Amazon Advertising. The challenge is to get your product into your consumer’s hands at the lowest cost per acquisition. In September 2018, Amazon announced an entrepreneur’s opportunity to buy into their shipping and logistics platform called DSP.
Amazon Delivery Service Partners (DSP) is one of the fastest-growing industries in the world. Formerly known as the Amazon Advertising Platform; it uses a programmatic advertising tool to serve sponsored brands and remarketing display ads to anyone who has visited advertiser’s store fronts. In addition, what used to be known as AMS is now Amazon Advertising Console, more in line with the Google Ads reporting platforms. To put it quite simply, the 2 leaders in e-commerce online advertising are now easily purchased from the experts on our PPC and SEM teams here at BDA Digital. We are able to use the Google Shopping algorithms and translate the data directly into the Amazon Ad Console.
As a result, we are able to significantly increase a client’s organic rank on Amazon search, gaining several more views to their storefront page and tripling their overall sales. In addition, we added Sponsored Products campaigns across their entire product catalog, as well as integrated Google Shopping Ads to move items through both shopping platforms. Remember, people only know what they see online; if you have a demonstrative product and/or service, consider video to share your brand story and engage your audience. For more information and a complimentary consultation visit us at Connect with BDA.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.