Q. Ever ponder “why?” when you search a site you suddenly receive ads on your Facebook feed or on top of your inbox when checking email? BDA. Simple it is AI – Artificial Intelligence. Search engine technology gives shoppers control of their purchase path so, it’s important to optimize your media, both for relevance to the online […]

Q.  How valuable is website Content to deliver conversions? BDA. Content helps convert your website visitors into leads and customers, and helps to raise your brand’s profile online — and when it’s optimized, it can also boost any efforts you have around search/organic traffic. Whatever your goal, you’re going to need to use owned content […]

Q.  Are Organic Search Leads Vs. Paid Leads the way to go? BDA. Google Ads, Bing Ads, Amazon Advertising and paid social media posts, native advertising (like sponsored posts on other websites, and any other medium for which you directly pay in exchange for visibility, are obviously categorized as paid media, and are necessary to […]

Q. How can I integrate Instagram into my Digital Marketing as a retailer? BDA. A home furnishings and decor merchant has a truly innovative Instagram strategy. Let’s just say their photos aren’t just photos. Instagram gives companies an opportunity to show their followers a more intimate side of the brand, lifting the curtain on the business […]

Q. Ever ponder “why?” when you search a site you suddenly receive ads on your Facebook feed or on top of your inbox when checking email? BDA. Simple it is AI – Artificial Intelligence. Search engine technology gives shoppers control of their purchase path so, it’s important to optimize your media, both for relevance to the online […]

Q.  How valuable is website Content to deliver conversions? BDA. Content helps convert your website visitors into leads and customers, and helps to raise your brand’s profile online — and when it’s optimized, it can also boost any efforts you have around search/organic traffic. Whatever your goal, you’re going to need to use owned content […]

Q.  Are Organic Search Leads Vs. Paid Leads the way to go? BDA. Google Ads, Bing Ads, Amazon Advertising and paid social media posts, native advertising (like sponsored posts on other websites, and any other medium for which you directly pay in exchange for visibility, are obviously categorized as paid media, and are necessary to […]

Q. How can I integrate Instagram into my Digital Marketing as a retailer? BDA. A home furnishings and decor merchant has a truly innovative Instagram strategy. Let’s just say their photos aren’t just photos. Instagram gives companies an opportunity to show their followers a more intimate side of the brand, lifting the curtain on the business […]

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