Q. Ever ponder “why?” when you search a site you suddenly receive ads on your Facebook feed or on top of your inbox when checking email? BDA. Simple it is AI – Artificial Intelligence. Search engine technology gives shoppers control of their purchase path so, it’s important to optimize your media, both for relevance to the online […]

Q.  How valuable is website Content to deliver conversions? BDA. Content helps convert your website visitors into leads and customers, and helps to raise your brand’s profile online — and when it’s optimized, it can also boost any efforts you have around search/organic traffic. Whatever your goal, you’re going to need to use owned content […]

Q.  Are Organic Search Leads Vs. Paid Leads the way to go? BDA. Google Ads, Bing Ads, Amazon Advertising and paid social media posts, native advertising (like sponsored posts on other websites, and any other medium for which you directly pay in exchange for visibility, are obviously categorized as paid media, and are necessary to […]

Q. How can I integrate Instagram into my Digital Marketing as a retailer? BDA. A home furnishings and decor merchant has a truly innovative Instagram strategy. Let’s just say their photos aren’t just photos. Instagram gives companies an opportunity to show their followers a more intimate side of the brand, lifting the curtain on the business […]

Billions of dollars in 2018 were transitioned from Television, Radio, Print and Direct Mail to digital advertising. This seismic shift in the way we approach our potential customers places more control in their hands when it comes to how they consume their advertising. Artificial intelligence and virtual reality are fast becoming the norm in major […]

What separates you from your competitors when visitors come to your sites or landing pages? Well of course compelling offers and award-winning graphics are key, but it’s the content! Let your visitors know what you are doing to help enrich their daily lives by presenting it in a way that they can relate to. Design […]

Every day is Black Friday or Cyber Monday with paid search advertising sales via Google Ads and Amazon Advertising. The challenge is to get your product into your consumer’s hands at the lowest cost per acquisition. In September 2018, Amazon announced an entrepreneur’s opportunity to buy into their shipping and logistics platform called DSP. Amazon […]

Welcome to the digital brand evolution. The days of feel good, high priced traditional brand building marketing are forever gone. Today, advertisers are taking their messages to the masses by remarketing display banners on their site visitor’s mobile device and offering useful tips on social media to create awareness of their products and services. Why? […]

Did you know that 5.2 billion Facebook users and 2.2 billion Twitter users regularly engage on these platforms to communicate? We share our joys and sorrows, our positive and negative thoughts through messages, pictures, and video. Social Media is the most prevalent way to get an advertiser’s brand lifted, to market a milestone, to provide […]

With today’s fast paced environment, many of us are receiving our daily news flash by asking Alexa, or simply swiping our phone. Possibly you are reading the tweets from the White house on twitter, or picking up the news feed on Facebook. Today you may be reading your news on NY TIMES, or LATimes.com. Let’s embrace our mobile society, […]

Q. Ever ponder “why?” when you search a site you suddenly receive ads on your Facebook feed or on top of your inbox when checking email? BDA. Simple it is AI – Artificial Intelligence. Search engine technology gives shoppers control of their purchase path so, it’s important to optimize your media, both for relevance to the online […]

Q.  How valuable is website Content to deliver conversions? BDA. Content helps convert your website visitors into leads and customers, and helps to raise your brand’s profile online — and when it’s optimized, it can also boost any efforts you have around search/organic traffic. Whatever your goal, you’re going to need to use owned content […]

Q.  Are Organic Search Leads Vs. Paid Leads the way to go? BDA. Google Ads, Bing Ads, Amazon Advertising and paid social media posts, native advertising (like sponsored posts on other websites, and any other medium for which you directly pay in exchange for visibility, are obviously categorized as paid media, and are necessary to […]

Q. How can I integrate Instagram into my Digital Marketing as a retailer? BDA. A home furnishings and decor merchant has a truly innovative Instagram strategy. Let’s just say their photos aren’t just photos. Instagram gives companies an opportunity to show their followers a more intimate side of the brand, lifting the curtain on the business […]

Billions of dollars in 2018 were transitioned from Television, Radio, Print and Direct Mail to digital advertising. This seismic shift in the way we approach our potential customers places more control in their hands when it comes to how they consume their advertising. Artificial intelligence and virtual reality are fast becoming the norm in major […]

What separates you from your competitors when visitors come to your sites or landing pages? Well of course compelling offers and award-winning graphics are key, but it’s the content! Let your visitors know what you are doing to help enrich their daily lives by presenting it in a way that they can relate to. Design […]

Every day is Black Friday or Cyber Monday with paid search advertising sales via Google Ads and Amazon Advertising. The challenge is to get your product into your consumer’s hands at the lowest cost per acquisition. In September 2018, Amazon announced an entrepreneur’s opportunity to buy into their shipping and logistics platform called DSP. Amazon […]

Welcome to the digital brand evolution. The days of feel good, high priced traditional brand building marketing are forever gone. Today, advertisers are taking their messages to the masses by remarketing display banners on their site visitor’s mobile device and offering useful tips on social media to create awareness of their products and services. Why? […]

Did you know that 5.2 billion Facebook users and 2.2 billion Twitter users regularly engage on these platforms to communicate? We share our joys and sorrows, our positive and negative thoughts through messages, pictures, and video. Social Media is the most prevalent way to get an advertiser’s brand lifted, to market a milestone, to provide […]

With today’s fast paced environment, many of us are receiving our daily news flash by asking Alexa, or simply swiping our phone. Possibly you are reading the tweets from the White house on twitter, or picking up the news feed on Facebook. Today you may be reading your news on NY TIMES, or LATimes.com. Let’s embrace our mobile society, […]

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