Blog / Q&A

Welcome to our Virtual Views Q and A on today’s most relevant Digital Advertising campaigns. Every month we will be taking questions in which our Newsletter readers, valued prospective clients, and our community are posing and invite comments to our answers.

Should I advertise my product on Google Shopping and Amazon

Q . Why Should I advertise my product off my e-commerce site both on Google Shopping and Amazon sponsored products? BDA.- While both Google Shopping ads and Amazon Sponsored Products show a product image, title, price, and rating, Google Shopping ads cannot be controlled with keywords. Google decides what to…

Man vs Machine – Ever ponder “why?”

Q. Ever ponder "why?" when you search a site you suddenly receive ads on your Facebook feed or on top of your inbox when checking email? BDA. Simple it is AI - Artificial Intelligence. Search engine technology gives shoppers control of their purchase path so, it’s important to optimize your media, both…

How valuable is website Content to deliver conversions?

Q.  How valuable is website Content to deliver conversions? BDA. Content helps convert your website visitors into leads and customers, and helps to raise your brand's profile online -- and when it's optimized, it can also boost any efforts you have around search/organic traffic. Whatever your goal, you're going to…

Are Organic Search Leads Vs. Paid Leads the way to go?

Q.  Are Organic Search Leads Vs. Paid Leads the way to go? BDA. Google Ads, Bing Ads, Amazon Advertising and paid social media posts, native advertising (like sponsored posts on other websites, and any other medium for which you directly pay in exchange for visibility, are obviously categorized as paid…

How can I integrate Instagram

Q. How can I integrate Instagram into my Digital Marketing as a retailer? BDA. A home furnishings and decor merchant has a truly innovative Instagram strategy. Let's just say their photos aren't just photos. Instagram gives companies an opportunity to show their followers a more intimate side of the brand, lifting…

Making the Traditional Marketing Transition into Measurable Digital Advertising

Billions of dollars in 2018 were transitioned from Television, Radio, Print and Direct Mail to digital advertising. This seismic shift in the way we approach our potential customers places more control in their hands when it comes to how they consume their advertising. Artificial intelligence and virtual reality are fast…

Connect with Content to Deliver Conversions

What separates you from your competitors when visitors come to your sites or landing pages? Well of course compelling offers and award-winning graphics are key, but it’s the content! Let your visitors know what you are doing to help enrich their daily lives by presenting it in a way that…