Blog / Q&A

Welcome to our Virtual Views Q and A on today’s most relevant Digital Advertising campaigns. Every month we will be taking questions in which our Newsletter readers, valued prospective clients, and our community are posing and invite comments to our answers.

How valuable is website Content to deliver conversions?

Q.  How valuable is website Content to deliver conversions? BDA. Content helps convert your website visitors into leads and customers, and helps to raise your brand's profile online -- and when it's optimized, it can also boost any efforts you have around search/organic traffic. Whatever your goal, you're going to…

Are Organic Search Leads Vs. Paid Leads the way to go?

Q.  Are Organic Search Leads Vs. Paid Leads the way to go? BDA. Google Ads, Bing Ads, Amazon Advertising and paid social media posts, native advertising (like sponsored posts on other websites, and any other medium for which you directly pay in exchange for visibility, are obviously categorized as paid…

How can I integrate Instagram

Q. How can I integrate Instagram into my Digital Marketing as a retailer? BDA. A home furnishings and decor merchant has a truly innovative Instagram strategy. Let's just say their photos aren't just photos. Instagram gives companies an opportunity to show their followers a more intimate side of the brand, lifting…

Making the Traditional Marketing Transition into Measurable Digital Advertising

Billions of dollars in 2018 were transitioned from Television, Radio, Print and Direct Mail to digital advertising. This seismic shift in the way we approach our potential customers places more control in their hands when it comes to how they consume their advertising. Artificial intelligence and virtual reality are fast…

Connect with Content to Deliver Conversions

What separates you from your competitors when visitors come to your sites or landing pages? Well of course compelling offers and award-winning graphics are key, but it’s the content! Let your visitors know what you are doing to help enrich their daily lives by presenting it in a way that…

Earn Black Friday Results Online Today!

Every day is Black Friday or Cyber Monday with paid search advertising sales via Google Ads and Amazon Advertising. The challenge is to get your product into your consumer’s hands at the lowest cost per acquisition. In September 2018, Amazon announced an entrepreneur’s opportunity to buy into their shipping and…

Brand Development that Brings Buyers

Welcome to the digital brand evolution. The days of feel good, high priced traditional brand building marketing are forever gone. Today, advertisers are taking their messages to the masses by remarketing display banners on their site visitor’s mobile device and offering useful tips on social media to create awareness of…