Are Organic Search Leads Vs. Paid Leads the way to go?

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Q.  Are Organic Search Leads Vs. Paid Leads the way to go?

BDA. Google Ads, Bing Ads, Amazon Advertising and paid social media posts, native advertising (like sponsored posts on other websites, and any other medium for which you directly pay in exchange for visibility, are obviously categorized as paid media, and are necessary to continue to drive new customers to inquire about your services or buy your products direct. To amplify the number of leads that Organic content generates, you might have made a real effort to make it shareable, meaning others are distributing it via their personal social media profiles, this does increase traffic to your landing page. That’s the earned media component. If your paid and earned media are both successful, we recommend an evaluation of your paid media in which to lower your overall cost of acquisition for new customers. Check out our client testimonial videos at

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